I. Market Overview
1.1 Automotive Market Dynamics
Passenger Car Sales:
2021: 475,800 units.
2022: 481,900 units (+1.3% YoY), with SUVs dominating 43% of sales.
Projected 2027 sales: >517,000 units.
Market Leaders:
Toyota: 32% market share (197,577 units sold in 2022).
Hyundai: 14% (89,015 units).
Chinese Brands: Changan (6%), MG (5%), Geely (4%).
1.2 EV Market Highlights
2022 EV Imports: 13,958 units (BEVs, PHEVs, hybrids):
Japan: 8,547 units.
USA: 4,935 units.
China: 264 units.
Cumulative EV Imports (to date): 71,209 units.
II. Domestic EV Production & Brands
2.1 Key Players
Ceer:
Saudi Arabia’s first EV brand, launched in November 2022.
Joint venture: PIF (51%) + Foxconn + BMW (technology partner).
Production start: 2025 (electric SUVs/sedans).
Target: 170,000 units/year.
Lucid Motors:
Partnership with PIF ($1B investment in 2018).
Plant in King Abdullah Economic City.
2030 target: 155,000 units/year (4 BEV models).
2.2 Production Forecast
2030 Total Capacity: 310,000 units/year.
Ceer: 150,000 units.
Lucid: 155,000 units.
Unnamed projects: 5,000 units.
Model Pipeline: 10 EV models by 2027.
III. Policy & Infrastructure
3.1 Government Initiatives
EV Adoption Targets:
Conservative: 10% of total vehicle sales by 2030.
Optimistic: 25% of new car sales by 2030.
Charging Infrastructure:
SEVCIDI Plan: 50,000 charging stations by 2025.
Electromin (Petromin subsidiary): 100 public charging locations deployed.
3.2 Investment & Partnerships
Key Deals:
Dec 2022: Sumou Holding + Skyrim Motors (NEV factory).
Jun 2023: Saudi Ministry of Investment + Human Horizons ($5.6B EV development deal).
IV. Trade & Import Landscape
4.1 Vehicle Imports (2021)
Total: $12.1B (world’s 13th largest importer).
Top Sources:
Japan: $3.38B.
China: $1.68B.
USA: $1.48B.
4.2 Vehicle Exports (2021)
Total: $1.07B (world’s 35th largest exporter).
Top Destinations:
UK: $441M.
Sudan: $132M.
UAE: $116M.
V. Competitive Analysis
5.1 Market Opportunities
EV Infrastructure Growth: SEVCIDI plan accelerates public/private charging networks.
Localization Incentives: Zero tariffs for public transport EVs; tax breaks for manufacturers.
5.2 Challenges
Consumer Preferences: Strong loyalty to Japanese/Korean ICE vehicles.
Supply Chain Gaps: Limited local battery production or rare earth processing.
VI. Strategic Insights
Market Entry:
Target fleet operators (e.g., ride-hailing, logistics) to leverage EV incentives.
Partner with Ceer/Lucid for CKD assembly opportunities.
Technology Transfer:
Collaborate with PIF-backed projects to access MENA markets.
Charging Ecosystem:
Bid for SEVCIDI contracts through Electromin partnerships.
Post time : Apr-12 15:54
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